Product & Packaging — February 10, 2012

procter and gamble secret eye mascara 00For a special promotional activity, Bel Epok designed a limited edition (100) wooden box with a rare 7-layer lacquer finish for depth and shine – key product characteristics. Invisible embedded magnates were used to create a ”magical” no-clasp closure. The added element of surprise and enchantment as the two sides of the box inexplicably draw together with a “clack” underscores the mysterious/flirtatious aspect of Secret Eye Mascara.