AUDEMARS PIGUET | Campaign

AUDEMARS PIGUET

BRAND COMMUNICATION

BEL EPOK FOR ROYAL OAK FROSTED CAROLINA BUCCI EDITION 2018

Bel Epok Studio devised and realized a print campaign and an accompanying clip to support the launch of the limited Audemars Piguet Royal Oak Frosted Carolina Bucci Edition 2018.

After a successful 2016 collaboration, the Swiss watchmaker has again joined forces with the London-based Italian jewelry designer to create a limited edition of the Royal Oak Frosted timepiece. The exceptional element of this latest rendition is the mirrored watch dial - a component that demands absolute technical perfection, reflecting the uncompromising standards of the designer, the purveyor of haut horlogerie, and their clientele.

Carolina Bucci describes the 2018 Royal Oak Frosted Edition as “rebellious in character, attention grabbing, made in the image of a woman of today: spontaneous, true-to-life and totally unapologetic”, a statement that informs the campaign design. The clip sets the special props and visual identity developed for the print key visuals in motion within an intriguing product cosmos. Featuring the watch in short, unexpected edits and angles against a modern, rhythmic soundscape, the look and feel is utterly feminine and refreshingly modern: high precision with an elegant touch of humor and mystery. 30 seconds that perfectly reflect the Audemars Piguet tagline at the end and leave you wanting more.