DREAMING UP A WINDOW WORLD FOR HERMÈS
Bel Epok has realized the spring 2019 window campaign for Hermès Germany. The multidisciplinary agency design team interpreted the annual Hermès theme ”dreams” in an evocative concept individually adapted for optimal product presentation in a total of 28 windows at all 10 German store locations. Each window reveals an abstract setting in a key color theme and haptic materials mix. Architectural/sculptural display elements create a compelling product staging area suggesting a surreal living space or landscape. Like the leitmotif of a recurring dream, the element of water features throughout – in the form of a bright blue flexible bottlebrush material. Every window is both a holistic statement and a distinctive vignette in a cohesive dreamscape story designed to highlight the specific assortment and character of each individual site. The surprising, “ordinary” brush material is a whimsical wink in an extraordinary product world.
Bel Epok was responsible for all aspects of concept design, development, production and on-site implementation.