Façonnable | Corporate Identity and Label Program

FAÇONNABLE
BRAND COMMUNICATION

CONCEPT & DESIGN: CORPORATE IDENTITY
OF A CLASSIC FRENCH PRÊT-À-PORTER BRAND

One of the core competencies of BEL EPOK is expert knowledge of textiles and their properties. We know, for example, the particular requirements a logo or signet must meet to be compatible with a wide range of textile applications. For fashion brands in particular this expertise is often a decisive factor in choosing to work with us. Within the framework of repositioning FAÇONNABLE as a distinctly southern French prêt-à-porter sportswear brand we developed a new logo and comprehensive labels and tag concept. Inspired by the original logo and the vivid colors of the Côte d’Azur we designed a new brand name logo with a “custom tailored” typography as well as a fresh corporate color palette, both seamlessly adaptable to all textile types and deployments, as well to print products and shop furnishings.

Service spectrum: Development and design of new holistic corporate design concept including a complete program of labels, hangtags, trimmings and stitching; production management from prototyping to series production.