FOGAL | PRODUCT AND RETAIL PACKAGING

FOGAL
PACKAGING DESIGN

AWARD-WINNING GENERIC PRODUCT
& RETAIL PACKAGING FOR RELAUNCH OF ICONIC HOSIERY BRAND

For the relaunch of the high-end hosiery brand FOGAL, our comprehensive knowledge of the luxury market and our ability to take brand heritage into account were of key interest. Inspired by the legendary color-coded FOGAL product packaging BEL EPOK created a new packaging concept that translates the Art Deco borders of the hosiery package covers into a refined design featuring precise pleats in the packaging itself. The special challenge here was to develop a bespoke long-fiber paper suitable for realizing the complex pleated folds of the carrier bag and product packaging design. With this paper and its products, custom manufactured for FOGAL, we created a packaging cosmos that exudes understated luxury and elegantly upholds the heritage of a brand of great integrity.

Our service spectrum: Overall conceptualization; design; technical engineering; planning and execution; supplier sourcing and production supervision.