HUGO BOSS | WINDOW CONCEPT

HUGO BOSS
RETAIL DESIGN

WINDOW CONCEPT: ARCHITECTURE MEETS NATURE


For HUGO BOSS, BEL EPOK developed a window display concept based on the predefined theme: Architecture Meets Nature. For the visual campaign, the BEL EPOK design team took its inspiration from Vincent Van Gogh’s naturalistic fall and harvest motifs, transforming them into architectural installations – abstract interpretations of cornfields, fall landscapes and a wide cloudy sky.

Service spectrum: Conceptualization, design and development of various concepts; technical detailing; visual presentation in various window scenarios.