HUMIECKI & GRAEF | Campaign

HUMIECKI & GRAEF
BRAND COMMUNICATION

DESIGN OF AN INTRIGUING VISUAL IDENTITY FOR AN EXCLUSIVE PERFUME BRAND

The luxurious perfume brand HUMIECKI & GRAEF is notable not only for its exquisite fragrances and packaging, but for its unusual brand imagery as well.

A profound understanding of the codes of fragrance communication is the foundation upon which the HUMIECKI & GRAEF visual communication is built. This special expertise enables BEL EPOK to create campaigns and key visuals that are new and original, yet rooted in the knowledge of a tradition. The work for HUMIECKI & GRAEF is distinguished by striking photography and a unique overall visual character.

Service spectrum: Development of a communication concept; establishment of the visual language; art buying; art direction; supervision of post-production and realization of a catalogue and ad campaign adaptation.

ABIME

A fragrance about pain

ASKEW

A fragrance about fury

BLASK

A fragrance about trust

NOUVEAU-NÉ

A fragrance about hope

CANDOUR

A fragrance about affinity

GESTE

A fragrance about intensity

SKARB

A fragrance about melancholy

BOSQUE

A fragrance about contentment

EAU RADIEUSE

A fragrance about desire