HUMIECKI & GRAEF | GENERIC COUNTER DISPLAY

HUMIECKI & GRAEF
RETAIL DESIGN

GENERIC COUNTER DISPLAY FOR AN EXTRAORDINARY ARTISTIC PERFUME

The presentation of an extraordinary artistic perfume collection calls for special staging measures at POS. Well aware of the limited counter space in perfumeries, BEL EPOK incorporated a combination of materials and details to allow the generic HUMIECKI & GRAEF display to stand out from the crowd. The oakwood frame encompasses a presentation space with woven vinyl material upon which the products and the wood factice of the iconic HUMIECKI & GRAEF flacons are displayed.

Service spectrum: Conceptualization and design; technical detailing; material specification; project management: manufacturing processes; production supervision of and on-site implementation.