KURZ | Campaign and Catalogue A/W 15

KURZ
BRAND COMMUNICATION

EVERYDAY FAIRYTALES – CAMPAIGN & CATALOGUE A/W 15

Notable for extensive luxury market expertise BEL EPOK, is well aware of the necessity of giving products in this market an emotional charge, and we know how to do it. For Swiss jeweler KURZ, with 12 retail venues in Switzerland, we developed a brand and product campaign with the theme ‘Everyday Fairytales’. In keeping with market positioning of KURZ, a jewelry brand that appeals to a mainly young, urban target group, the products were creatively staged in seven different everyday situations.

Service spectrum: Development of the communication concept; establishment of the visual language; art buying; art direction; supervision of post-production; realization of a product catalogue and ad campaign adaptation.