M2 BEAUTÉ | Artist Collaboration & Limited edition clutch

M2 BEAUTÉ
PRODUCT DESIGN

ARTIST COLLABORATION & LIMITED EDITION CLUTCH

For the German researched formula beauty brand M2 BEAUTÉ, BEL EPOK created a communication and PR campaign with a theme-of-the-year: THE ART OF BEAUTY. In this connection we initiated a collaboration with celebrated Swiss artist Klodin Erb that resulted, among other things, in a limited edition leather clutch bag, hand-painted by the artist. The total edition of 100 bags together forms a complete 16 sq. meter motif, an Erb original.

Service spectrum: Concept creation and selection of artist; project coordination and communication; design of the clutch bag; materials/manufacturing sourcing; production supervision.