M2 BEAUTÉ | Visual Concept and Art Direction

M2 BEAUTÉ
BRAND COMMUNICATION

SPRING/SUMMER 2016 EDITORIAL: CAMPAIGN KEY VISUALS AND VIDEO CLIP


L’instant d’un regard. This was the theme behind the new key and promotion visuals conceptualized and designed by BEL EPOK for spring/summer 2016. As experts for sophisticated photographic productions, our concept puts a lush-lashed female eye center stage in the style of a beauty editorial. The resulting film clip and series of motifs deliver an artistic and emotional communication of eye beauty in a modern, collage-like form.

Service spectrum: development of the communication concept; establishment of the visual language; art buying; art direction; supervision of post-production and realization of clip.