CONCEPT & DESIGN: PACKAGING PROGRAM FOR A LUXURY COSMETIC BRAND
BEL EPOK conceptualized and designed the entire primary and secondary packaging program for the luxurious researched formula cosmetic brand M2 BEAUTÉ. The focus here was to create an iconic packaging with a color scheme that would set the cosmetic brand apart from others, yet would still be in keeping with the distinctive visual image of the brand. The result was the primary packaging that has now become the signature M2 BEAUTÉ look: black, slightly conical vessels that give a nod to decorative cosmetics in the active ingredient segment. When the M2 BEAUTÉ product portfolio was extended to include the new Ultra Pure Solutions series, we carried our concept forward, transferring the established brand codes to a new color scheme. Service spectrum: Concept development and design; technical planning; creation of CAD data; supplier sourcing and production supervision.