La Praire | Brochures and mailings

LA PRAIRIE
BRAND COMMUNICATION

BROCHURES AND MAILINGS FOR AN INTERNATIONAL SALES COMPETITION

When it came to developing a concept for an international competition for sales staff during the launch of its Cellular Swiss Ice Crystal Collection, LA PRAIRIE turned to BEL EPOK, an agency with a proven track record in wielding the specific communication tools of the cosmetics industry. In addition to creating an original and coherent competition concept and designing all related materials, the agency was also responsible for the acquisition of cooperation partners – our broad international network of contacts proved a valuable asset here. The result was an inspiring contest with an alpine theme that highlighted the Swiss heritage of the brand, taking participants on a “journey” to Switzerland’s most famous mountaintops. The competition had several phases that were individually supported by information and motivation mailings to the Beauty Advisors as well as coordinated promotional mailings to customers.

Service spectrum: Development of overall concept; art direction; layout; illustration; supplier sourcing and production supervision.