KURZ | Campaign and Catalogue A/W 14

KURZ
BRAND COMMUNICATION

EVERYDAY TREATS – CAMPAIGN AND CATALOGUE A/W 14

KURZ is a Swiss jeweler with 12 retail venues. Its watch and jewelry assortment is located in the upper-premium to luxury segment and is aimed primarily at an urbane, trend-orientated target group. Within the framework of repositioning the KURZ brand, BEL EPOK developed a bespoke communication concept and campaign. Based on the theme 'Everyday Jewelry' the overall concept was designed to actualize the jewelers’ sales concept, which emphasizes accessibility. The accompanying product campaign highlightes the KURZ watch portfolio. Titled 'Everyday Treats' it features watches staged by BEL EPOK in tantalizing pairings with various confectionaries – sweet treats for every day.

Service spectrum: Development of the communication concept; establishment of the visual language; art buying; art direction; supervision of post-production and realization of a catalogue and ad campaign adaptation.