M2 BEAUTÉ | KEY CAMPAIGN DESIGN AND ART DIRECTION

M2 BEAUTÉ
BRAND COMMUNICATION

2017 CAMPAIGN KEY VISUALS

A long-term close collaborator of advanced effective ingredient beauty brand M2Beauté and a natural choice for key campaign designs, Bel Epok was again responsible for a new product and brand campaign. The bestselling eye beauty products were each staged as a still life against a background of layered geometric shapes in soft, slightly grainy pastels. In display scenarios these were interspersed with the key visual of a new product model selected to communicated natural, fresh, individual beauty. The caption: WONDER. FULL. NOW.  Carries forth the syntax of the new iteration of the Bel Epok-developed product claim: NATURAL.BEAUTY.NOW. The agency again drew on a comprehensive high-end supplier network in its choice of model and photographers, here David Bornscheuer (model) and Götz Sommer (still life). 

Service spectrum: development and design of the communication concept; definition of visual language; art buying: art direction; production/post-production supervision.