LOOK BOOK, AUTUM/WINTER 2018
CONCEPT AND REALIZATION OF CAMPAIGN VISUALS
In the context of the holistic redesign of the Seidentsticker communication concept, Bel Epok created the look book and key campaign visuals for the Autumn/Winter 2018 collection. The Bel Epok concept features a clean-yet-charismatic visual language that underscores the time-honored quality and the marriage of tradition and modernity embodied in the products of this German legacy brand. In our role as art director, we selected photographers Joachim Müller Buchholtz /campaign (London-based, references include Vogue, L’Officiel, Harper’s Bazaar), and Michael Mann / Look Book (Berlin-based, references include Die Zeit, Achtung, SZMagazin).
Service spectrum: development and design of the communication concept; definition of visual language; art buying: art direction; production/post-production supervision.