Swatch | PR Lookbook

SWATCH
BRAND COMMUNICATION

“GREETINGS FROM...” PR LOOKBOOK AND VISUALS

SWATCH entrusted BEL EPOK with the task of developing a narrative for its PR lookbook and the realization of the book itself. The result is a bespoke design cosmos with the theme “Greetings from...” that unites the whole range of various seasonal collection themes in an engaging overarching story. In keeping with the theme, the product highlights are staged in abstract postcard motifs depicting various destinations. The highlight of the lookbook is the scene “Grüezi from Biel” – greetings in Swiss German dialect from the birthplace of the iconic brand. This page is placed in the middle of the book as a double gatefold, giving special prominence to this tip of the hat to the SWATCH heritage.

Service spectrum: development of the narrative idea; establishment of the visual language; art buying; art direction; post-production supervision; creation of the artworks; graphic design and layout of the PR lookbook and the pre-print.