Showcase & Space — January 18, 2012
The challenge: To develop a new store design for Görtz 17 that would do justice to the overall assortment AND allow for effective highlight presentation of selected shoes and accessories. The space had to be an open, accessible forum for the multi-brand concept while clearly communicating G 17 as the umbrella brand.
The solution: A ‘warehouse/magazine’ concept featuring a modern and modular design for flexible, playful, individual product display. The refined use of materials creates a fresh, clean, attractive environment with a clear product overview. The airy structure provides comfort, ease and inspiration.
May 10, 2012
The new preprints are correct and look great: Material and printing technique can
now be defined. ... more
