Product & Packaging — January 17, 2012

hg blask packaging 00

The primary packaging consists of a classic glass bottle, an embossed suede leather band and a copper stopper. The materials of band/stopper were selected to express the theme of trust: Suede for its warm, intimate, soft-yet-strong, highly textural qualities and copper as an element characterized by extremely high conductivity in even very small amounts. The secondary packaging, the outer box, is white-on-white embossed with a woodgrain pattern that again underscores the theme of trust, implying a personal history accumulated over time, punctuated with significant “events” expressed in tangible knots or scars.