Brand Refinement & Visual Identity
A key element within the framework of repositioning the Swiss luxury furniture brand De Sede was the development of distinctive, evocative and luxurious visuals to strengthen the emotional component of the brand. For the campaign and the brand and product catalogue we thus developed a versatile visual concept that enhances the brand values of De Sede and the repositioning.
For the photographic realization we called upon the talents of a triumvirate of hand-picked creative collaborators: Hamburg-based Austrian Thomas Popinger was entrusted with realizing the Bel Epok campaign concept. Paris-based South American Alfredo Piola turned a keen eye to the De Sede manufacturing process, sensitively capturing the traditional “making of”.
We provided the art direction and he created compelling portraits of De Sede furniture in a fanciful staging in which a woodland clearing springs from the floorboards of an authentic interior. Swiss photographer Veronique Hoegger rounded off the new brand presence with her expressive portraits of the individuals behind the De Sede brand.