Brand Refinement & Visual Identity
Within the framework of repositioning the Swiss luxury furniture brand De Sede a key element of our concept was the development of distinctive, evocative and luxurious visuals to strengthen the emotional component of the brand.
To enhance the character of De Sede and supporting the brand reposition, Bel Epok brand developed a versatile visual concept for the campaign, as well as the brand and product catalogue.
For the photographic realization we called upon the talents of a triumvirate of hand-picked creative collaborators: Hamburg-based Austrian Thomas Popinger was entrusted with realizing our campaign concept. Bel Epok Brand provided the art direction, while he created compelling portraits of De Sede furniture, staged in a fanciful setting in which a forest seems to organically encroach on an authentic interior (location shoot).
Paris-based South American Alfredo Piola turned a keen eye to the De Sede manufacturing process, sensitively capturing the traditional “making of”.
Swiss photographer Veronique Hoegger rounded off the new brand presence with her expressive portraits of the individuals behind the De Sede brand.