Hermès,
Window Display Spring 2024
The 2024 Spring Campaign for Hermès Germany was developed based on the annual theme “24 Faubourg”.
Venue took the legendary address and, surveying the location, decided to focus on its rooftop gardens for Spring.
The intricate details of the grooming, vegetation and abundance of natural life provided the perfect base for the concept. The windows were then developed by adding wit and imagination, in play: “To play, in Hermès Wit, it is to play, quite simply, with life. To mankind, the easiest way to play is by comparison: real and unreal, remembered and imagined… mundane and intangible.”
Elements of the garden morph and shift and are joined by make-believe beings that play-along with the products, inviting us to take a closer look.
↗ Creative concept, prototyping, production, rollout and set-up support
