Hermès,
Window Display Spring 2024
The 2024 Spring Campaign for Hermès Germany was developed based on the annual theme “24 Faubourg”.
Venue took the legendary address and, surveying the location, decided to focus on its rooftop gardens for Spring.
The intricate details of the grooming, vegetation and abundance of natural life provided the perfect base for the concept. The windows were then developed by adding wit and imagination, in play: “To play, in Hermès Wit, it is to play, quite simply, with life. To mankind, the easiest way to play is by comparison: real and unreal, remembered and imagined… mundane and intangible.”
Elements of the garden morph and shift and are joined by make-believe beings that play-along with the products, inviting us to take a closer look.
↗ Creative concept, prototyping, production, rollout and set-up support
Related Projects:
Affiliated Project:
CONTACT
EMAIL US
+49 (0) 221-13 99 39 30
info@belepok.com
INSTAGRAM
SIGN UP FOR OUR NEWSLETTER
Weißenburgstraße 14A, 50670 Cologne, Germany Phone: +49 221 13 99 39 30 Email: info@belepok.com
ABOUT BEL EPOK
Whatever our role, the work of Bel Epok always centers on the product, which must be coherent and harmonious. We must first fully apprehend the project emotionally and aesthetically, always in respect to brand cultural heritage.