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Brand Refinement & Corporate Design

Fogal

For the facelift and Corporate Re-design of the high-end hosiery brand Fogal, our comprehensive knowledge of the luxury market and our ability to take brand heritage into account were of key interest. Inspired by the legendary color-coded Fogal product packaging Bel Epok Boks created a new packaging concept that translates the Art Deco borders of the hosiery package covers into a refined design featuring precise pleats in the packaging itself.

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The special challenge here was to develop a bespoke long-fiber paper suitable for realizing the complex pleated folds of the carrier bag and product packaging design. With this paper and its products, custom manufactured for Fogal, we created a packaging cosmos that exudes understated luxury and elegantly upholds the heritage of a brand of great integrity. 

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Related Project

de-sede-brand-identity-project

Brand Refinement & Visual Identity