Brand Refinement & Corporate Design
When high-end hosiery brand Fogal wanted a “facelift” and corporate redesign of the brand, our comprehensive knowledge of the luxury market and our ability to take brand heritage into account were of key interest. Inspired by the legendary color-coded Fogal product packaging, Bel Epok created a new packaging concept that translated the Art Deco borders of the hosiery package covers into a refined design featuring precision pleats in the packaging itself.
The special challenge here was to develop a bespoke long-fiber paper suitable for realizing the complex pleated folds of the product packaging design and matching carrier bag. With this paper, custom manufactured for our Fogal products, we created a packaging cosmos that exudes understated luxury while elegantly upholding the solid heritage of an enduring brand of excellence.