Window Display Spring 2018
Hermès called upon the 360° expertise of Bel Epok to provide full-service concept development, design and production of the spring 2018 window displays for its German stores under the prescribed theme “playing games”.
Always mindful of a deep understanding of brand heritage, the in-house team of Venue design experts developed a concept based on three different classic children’s games: diabolo, hopscotch and soap bubbles. In the window designs these games are interpreted in reduced, abstract forms that provide a clean, uncomplicated yet fanciful context for highlighting the detailed craftsmanship and fine finishing of the iconic Hermès product world. Virtually all window elements were handmade by specialist, agency-sourced international suppliers – the “soap bubbles” by Czech glass blowers, the “diabolo tops” made with traditional bookbinding techniques.
↗ Creative concept, prototyping, production, setup support