↘01 About
Hermès,
Window Display Spring 2018
Hermès called upon the 360° expertise of Bel Epok to provide full-service concept development, design and production of the spring 2018 window displays for its German stores under the prescribed theme “playing games”.
Always mindful of a deep understanding of brand heritage, the in-house team of Venue design experts developed a concept based on three different classic children’s games: diabolo, hopscotch and soap bubbles. In the window designs these games are interpreted in reduced, abstract forms that provide a clean, uncomplicated yet fanciful context for highlighting the detailed craftsmanship and fine finishing of the iconic Hermès product world. Virtually all window elements were handmade by specialist, agency-sourced international suppliers – the “soap bubbles” by Czech glass blowers, the “diabolo tops” made with traditional bookbinding techniques.
↗ Creative concept, prototyping, production, setup support
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Weißenburgstraße 14A, 50670 Cologne, Germany Phone: +49 221 13 99 39 30 Email: info@belepok.com
ABOUT BEL EPOK
Whatever our role, the work of Bel Epok always centers on the product, which must be coherent and harmonious. We must first fully apprehend the project emotionally and aesthetically, always in respect to brand cultural heritage.