Audemars Piguet, Window Display
Venue was commissioned to realize the summer windows for Audemars Piguet. The concept was based on the famous Swiss spaghetti chair. The design classic was reinterpreted into a window display that was rolled out globally. Abstract chair elements made from anodized champagne gold metal frames were assembled with tubular strings in a range of late summer. Venue here was in charge for the overall creative concept, the technical planning and prototyping as well as the production.
↗ Creative concept, prototyping, production
Full adaptability
The window display elements were based on a concept that allowed flexible setup of the various window cabinet sizes in order to leverage efficiency in production but also to create comprehensive visual merchandising guidelines for all Audemars Piguet stores worldwide.
