Window Display Spring 2021
For Hermès Germany the Spring 2021 window display campaign was developed based on the annual theme “une odyssée humaine”. Each window responds to "the human journey of discovery" idea with a setting that allows various levels of exploration. The featured products are integrated into the scenery as main elements of each narrative. A mix of materials including grainy plywood cut-outs, glossy ceramic slabs, airbrushed sculptural pieces and architectural elements of plaster-coated papier mâché embody the different journeys. All window displays are made sustainably, in both material and method, in partnership with highly select artists and manufacturers.
↗ Creative concept, prototyping, production, setup support