BRAND - Bel Epok

↘01 About

Develops brand concepts, identities, and communication systems rooted in product, culture, and market understanding.

Our expertise in branding, packaging, creative direction, and storytelling enables us to create cohesive brand worlds across every touchpoint, from product and digital presence to retail, campaigns, and customer experience.

As a premium dermocosmetic brand within the DocMorris universe, P Y U R was created for modern skin challenged by abrupt weather changes, external irritants and daily stress. Built on pharmaceutical expertise and dermatological science, we shaped the brand around the idea of adaptive skincare, creating a distinctive market position through scientific credibility, emotional clarity, visual identity, packaging and product storytelling.

PYUR Cosmetics

Brand CI

Bel Epok Brand devised and realized a print campaign and an accompanying clip to support the launch of the limited Audemars Piguet Royal Oak Frosted Carolina Bucci Edition 2018.

Audemars Piguet

BRAND

Launch Campaign

Audemars Piguet &
carolina bucci

Bel Epok Brand devised and realized a print campaign and an accompanying clip to support the launch of the limited Audemars Piguet Royal Oak Frosted Carolina Bucci Edition 2018.

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We were delighted to lend our Bel Epok Brand expertise to the relaunch of a fine French saddle brand: Bruno Delgrange, a true champion saddler, the preferred choice of some of the world’s top competitive equestrians.

Bruno Delgrange

Brand Development

The photo shooting Bel Epok Brand designed and directed for the spring/summer Mafalda von Hessen campaign, together with our companion lookbook product, established a distinctive calling card for the unique new brand.

Mafalda von Hessen

Lookbook Development

M2 Beauté

Brand Case

↘02 Service

Our brand services combine strategic consultancy with integrated communication expertise. From brand development, refinement and positioning to corporate design, campaigns, digital, content, print and film, we create coherent solutions that connect brand identity with market relevance. Rooted in deep product understanding and long-standing experience in the premium and luxury segment, every discipline is developed as part of one holistic brand approach.

Brand Development

As specialists for the fashion, watch and jewelry, fragrance and cosmetics industries, we develop new brand and product concepts with distinctive profile and sales relevance – always tailored to the precise market in question. Our brand development expertise is built on two decades of experience in the definition, positioning and management of a broad scope of international brands, from high-volume players to exclusive niche offerings. Our in-house divisions Boks and Venue enhance the service spectrum: direct access to bespoke packaging and retail design solutions enables us to deliver harmonious holistic concepts in line with our signature standards of quality, individuality and intelligence.

Brand Refinement

We believe that true brand integrity rooted in a solid intrinsic brand character is key. We strive to thoroughly refine brands, rather than reposition them. Our methodology starts with a “deep dive” on the fundamentals, which enables us to then adapt the brand approach to current and future market needs. Here, too, the product is the focal point of our entire scope of work. The brand refinement process results in an intelligent dovetailing of character and personality for a vibrant brand profile with potent “nowness” appeal.

Brand Strategy

Putting the strategic cart before the brand definition horse is a common mistake. But common sense and experience tell us that a successful brand strategy can only be derived from a well-defined and refined brand. Our brand strategy measures are developed on the basis of a solid grasp of the current status quo of the brand, with a keen awareness of timing issues and company resources. We also believe that strategic goals must be pursued in tandem with operational targets, the two must then be adapted, where necessary, to developments along the way. The right pacing and process coordination is key to long-term market success.

Corporate Design

We develop holistic CI concepts, enabling our customers to profit from the added value of our product, packaging and retail expertise. Our comprehensive design capabilities enable us to deliver corporate identity programs that encompass all necessary areas of application, such as on-product branding, packaging and retail animation.

Campaign Concepts

We create campaigns with compelling, on-target content, from broad-based to eclectic. After 20 years in the premium and luxury fashion and lifestyle sectors we are right at home in these markets. Deep knowledge of these brands and products informs our comprehensive brand communication concepts, from the brand campaign to PR-related communication measures and content. When it comes to realization, we enjoy direct access to an active international network of top photographers, film directors, artists, et al. to ensure that every campaign makes the right impact.

Digital Marketing

In the context of a current fashion and lifestyle market characterized by surplus, brands can only perform successfully when they stand for genuinely attractive, convincing and relevant goods. In our opinion, a consistently credible product must always be the focal point. The art lies in skillful multi-channel product staging: each measure is designed specifically for the channel in question, all harmonized in a holistic overall orchestration. Experience has shown that to achieve truly effective brand communication in the digital area, the relevant product-related parameters must be defined and realized at an early stage, i.e. during the manufacturing phase at the latest. Instead of an “afterthought”, bespoke digital content is then an actual extension of the product, acting as an authentic driving force for its market performance.

Online Marketing

Deeply rooted product affinity with proven brand and market expertise, we develop especially original, high-value content and storytelling that captures the imagination of consumers for lasting positive impact. The two prongs of content marketing – the prerequisite for successful PR-marketing – and direct-to-customer marketing are key among our inbound marketing focal points. Our special strength here is the ability to distill the brand image down to the smallest personal denominator. Whether in the form of customer gifting, which we serve in our division Onehundred, or via bespoke personalized mailings, our creative concepts are directed at the individual customer, cultivating a personal relationship with the brand that results in organic loyalty.

Print Editing

In the age of fleeting digital communication and the image flood, we believe that high-value print media is now regaining importance. It does, in fact, remain the simplest, most direct means of communicating on many levels, appealing to both visual and tactile senses, and thus more effectively bringing the brand to bear. We are specialists in the concept design, development and production of distinctive print products. Well-known for our signature print processing expertise, our goal is to build a bridge of intrinsic value between the transient, fast-moving digital world and the longer-lasting, well-considered analogue one.

Film Editing

In the digital communication ‘universe’ the static image is increasingly losing ground, especially in regard to younger consumers. Our service spectrum here includes the concept development and realization of films and cut-downs as well as quick, simple stop-motion and 3D animations, mainly produced in-house.

Animated invitation for a unique experience: an exclusive visit to the Girard-Perregaux Maison and its Ateliers in La Chaux-de-Fonds.

Girard Perregaux

Invetation Animation Brand

When pioneering German natural cosmetics company Annemarie Börlind repositioned its premium anti-aging skincare line Naturoyale, Bel Epok Brand was responsible for the entire enterprise, from concept development to design and production management (including materials and services sourcing) of packaging, texts, visual communication and all collaterals, including a special gift for Börlind Beauty Advisers.

Annemarie Börlind

Brand Identity

Annemarie Börlind

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Applying characteristic attention to detail and a refined sense of color, Bel Epok Brand created a unique and luxurious corporate design for the luxury Zurich perfumery Spitzenhaus.

Parfumerie Spitzenhaus

Visual Identity

For Swiss watch and jewelry retailer Bucherer, Bel Epok Brand has designed and realized a variety of bespoke print products including mailings, greeting cards, invitations, always created to optimally support the brand and its product offering.

Bucherer

Print Collateral

Article posted in the “Creative Verpackung” magazine – Excelence in packaging. For this study case our team chose to merge haptic experience with digital innovation and combine high-quality paper, blind embossing and metallic hot foil with the interactive experience of Augmented Reality.

Onehundred

Augmented Reality Print Campaign

Collaborative Work

M2 Beauté &
Klodin Erb

For researched formula beauty brand M2 Beauté, Bel Epok Brand designed a year-long communication and PR campaign with the theme: The Art of Beauty. Celebrated Swiss artist Klodin Erb collaborated with us, creating a limited-edition leather clutch bag, hand-painted by the artist.

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M2 Beauté

Artist Collab

belepok_brand_m2_goldenhour_eas_campagne

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M2 Beauté

Brand

Swatch

Brand

The Bel Epok Brand concept for artistic perfumery brand Humiecki & Graef is based on profound fragrance industry expertise. The result is a unity of exquisite product/packaging and a distinctive brand communication featuring haptic elements, striking photographic imagery and a unique overall visual character.

Humiecki & Graef

Brand Development

Bel Epok Brand has worked in close collaboration with researched formula beauty brand M2 Beauté for many years. We regularly develop campaigns designed to continuously promote the brand’s key products and bestsellers.

M2 Beauté

Promotional Campaigns

Collaborative Work

M2 Beauté -
Promotional Campaign

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Within the framework of repositioning the Swiss luxury furniture brand De Sede a key element of our concept was the development of distinctive, evocative and luxurious visuals to strengthen the emotional component of the brand.

De Sede

Brand Refinement

Adidas

Special Print

As lead agency for consulting, marketing and retail services within the framework of an overall repositioning Bel Epok Brand developed a new brand book for German heritage shirtmaker Seidensticker.

Seidensticker

Brand Refinement

When high-end hosiery brand Fogal wanted a “facelift” and corporate redesign of the brand, our comprehensive knowledge of the luxury market and our ability to take brand heritage into account were of key interest.

Fogal

Brand

Study on the effectiveness of print finishings and fine paper use, developed in collaboration with our trusted print manufacturer.

EFF(FACT)IVE

Print Study

Together with Cologne art gallery Van der Grinten, Bel Epok Brand designed and co-published a limited edition art book presenting the work of acclaimed New York artist and illustrator Ruth Marten.

Ruth Martens

Print Editing

CONTACT

EMAIL US
+49 (0) 221-13 99 39 30
info@belepok.com
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Weißenburgstraße 14A, 50670 Cologne, Germany Phone: +49 221 13 99 39 30 Email: info@belepok.com

IMPRINT

Datenschutzerklärung

ABOUT BEL EPOK

Whatever our role, the work of Bel Epok always centers on the product, which must be coherent and harmonious. We must first fully apprehend the project emotionally and aesthetically, always in respect to brand cultural heritage.

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