M2 BEAUTÉ &
For the German researched formula beauty brand M2 Beauté, Bel Epok Brand created a communication and PR campaign with a theme-of-the-year: The Art of Beauty. In this connection we initiated a collaboration with celebrated Swiss artist Klodin Erb that resulted, among other things, in a limited-edition leather clutch bag, hand-painted by the artist. The total edition of 100 bags together forms a complete 16 sq. meter motif, an Erb original. The artist collaboration was featured in all relevant communication channels such as social media and lifestyle magazines, for which we produced all relevant image and film material.
The limited edition of clutch bags was gifted to the VIP guests of Art Basel.
Additional Promotion Campaign
Alongside the PR campaign a promotion campaign was developed for retail. Here Bel Epok Onehunderd developed a beauty pouch that featured Klodine Erbs artwork. The pouch was distributed at all relevant retail destinations that carry the brand M2 Beauté as a customer gift with purchase.