↘01 About

Venue-Logo_black

Dedicated to concepts for full-scope retail environments based on our incisive understanding of product and product marketing.

Our deeply rooted product, packaging and brand marketing expertise enable us to develop compelling holistic retail environments perfectly attuned to product and brand. Our retail concepts go beyond the basic architecture to leverage the actual customer shopping experience, from the façade and windows on to the sales floor, and through to cash desk/wrapping. Equipped with a keen understanding of bricks and mortar trade, our store concepts are always developed to optimally fulfill to all relevant retail operations and visual merchandizing parameters.

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Hermès       

Kitzbühel Store Design

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The Christmas Season is a time of celebration, and music is the expression of it. One can clearly identify a specific feeling of merriness over Christmas: be it the cheer heard in a group of carol singers, the glee felt playing in the snow on a winter night or the joy of a family evening spent together playing games, there are certain scenarios which awake vividly in everyone’s imagination.

Hermès       

L’Opéra de Noël

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Venue has realized the spring 2019 window campaign for Hermès Germany. The multidisciplinary agency design team interpreted the annual Hermès theme ‘dreams’ in an evocative concept individually adapted for optimal product presentation in a total of 28 windows at all 10 German store locations.

Hermès       

Window Spring 2019

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Hermès       

Store Design

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As a specialist for the luxury fragrance market, Bel Epok was called upon to create and realize a comprehensive concept for the new Swiss perfumery Spitzenhaus. 

Parfumerie Spitzenhaus

Interior Design

Interior Design

Fragrance Expertise

As a specialist for the luxury fragrance market, Bel Epok was called upon to create and realize a comprehensive concept for the new Swiss perfumery Spitzenhaus. 

↘02 Service

Dedicated to concepts for fullscope retail environments based on our incisive understanding of product and product marketing.

Enhanced Retail Services
With our team of architects and visual merchandising specialists we can serve the full spectrum of retail requirements. We believe in the perfect union of a well functioning sales floor and the individual customer experience. Our aim is always to create a compelling holistic orchestration of architecture, window display and product presentation to achieve a distinctive brand experience with lasting impact.
 
Retail Design
From development and realization of an individual store to international rollouts: all our retail concepts are based on a thorough understanding of visual merchandising and retail operations. For us, excellent design and architecture goes hand in hand with maximum functionality. This applies to holistic retail concepts designed for local realization in the individual markets, but also to one-off full-service projects, where we are responsible for the entire production and on-site implementation of the retail space.
 
Window & Display Design
Founded on a solid base of brand marketing expertise, we develop creative window and display case campaigns, deploying a wide variety of decoration elements, materials and media, including original digital content, always in response to the individual project. As specialists in the premium and luxury fashion and lifestyle industries we know how to target our visual merchandising expertise to achieve top performance in visual marketing for our customers.
 
Visual Merchandising
As highly skilled designers by trade, our work in retail design is always centered on the product. In our view, visual merchandising is not only the necessary backbone for successful concepts or visual display campaigns but also enables us to create sales floor under consideration of visual merchandising requirements. We pride ourselves for a decisive understanding for a sales performing presentation of product which enables us to create visual merchandising concepts from the development of guidelines to training manuals.
 
Pop-Up Design
In the scope of the merging trend of pop-up events in the International luxury retail segment Bel Epok has specialized on the conception and development of temporary retail presentations. We pride ourselves in designing unexpected out of the box pop-up concepts that create true surplus to the customers brick and mortar experience still perfectly in line with the brands codes and DNA.
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When in the beginning of 2019 Cologne Hermès store had to move into a temporary location for more than two years due to the reconstruction of the famous Dom Hotel, Venue was called in to develop the interior for the new retail space.

Hermès

Store Design

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Venue was commissioned to realize the summer windows for Audemars Piguet. The concept was based on the famous Swiss spaghetti chair.

Audemars Piguet

Window Display

For the special promotion of M2 Beauté cosmetics eye care line Venue created digital window concept showcasing three mixed media animations that were displayed alongside an according social media campaign.

M2 Beauté

Promotional Window

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Since 2018 Bel Epok is in charge of the conception and production of the seasonal window decorations for Gübelin. Venue here works in close collaboration with the in-house visual merchandising team of the renown Swiss jewellery maison.

Gübelin

Window Display

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Design of the Hugo Boss Seating Lounges for all POS worldwide. In addition to designing the complete furniture suits, this project included developing a special lighting design, as well as determination of the decoration elements, such as vases, blankets and cushions.

Boss

Instore Design

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Display materials are the luxurious highlight of our store design for Montblanc: working in close collaboration with a store design agency based in Paris responsible for the Montblanc shops, Venue developed a comprehensive program of display materials for the new Montblanc shop concept.

Montblanc

POS Display

At VENUE, our commitment to sustainability and responsible choices is at the forefront of everything we do:

Window displays and store installations are created with the highest level ofintricate design and ISO-standardized construction. Recognizing the temporary nature of our creations, we prioritize eco-friendly measures at every stage of development and construction. This dedication extends to the careful sourcing of materials, where we strive to minimize environmental impact by utilizing renewable resources such as fast-growing wood and other certified materials.

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Hermès       

Windows Q3 2026

Trusted partners

Hermès Windows

Years of trusted collaboration have built a growing archive of projects with Hermès—reflecting a partnership founded on consistency, craftsmanship and mutual trust.

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The 2023 Autumn Campaign for Hermès Germany was developed based on the annual theme “Astonishment”. 

Hermès       

Windows Autumn 2023

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The 2023 Spring Campaign for Hermès Germany was developed based on the annual theme “Astonishment”. 

Hermès

Windows Spring 2023

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The spirit of 24, Rue Faubourg St. Honoré shines through the winter landscapes of the 2024 windows, being brought to life or interacted with by the house character dog on his magical winter adventures.

Hermès

Windows Season 2024

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Venues latest creation of the spring/summer 2020 Hermès windows was based on the annual theme ‘innovation’.

Hermès

Windows Spring 2020

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For Hermès Germany Venue developed the Spring 2021 window display campaign based on the annual theme “une odyssée humaine”.

Hermès

Windows Spring 2021

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Hermès called upon the 360° expertise of Bel Epok to provide full-service concept development, design and production of the spring 2018 window displays for its German stores under the prescribed theme “playing games”.

Hermès

Windows Spring 2018

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For Hermès Germany Venue developed the Spring 2021 window display campaign based on the annual theme “une odyssée humaine”.

Hermès

Windows Spring 2021

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The 2024 Spring Campaign for Hermès Germany was developed based on the annual theme “24 Faubourg”. Venue took the legendary address and, surveying the location, decided to focus on its rooftop gardens for Spring.

Hermès

Windows Spring 2024

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Venue has realized the spring 2019 window campaign for Hermès Germany. The multidisciplinary agency design team interpreted the annual Hermès theme ‘dreams’ in an evocative concept individually adapted for optimal product presentation in a total of 28 windows at all 10 German store locations. Each window reveals an abstract setting in a key color theme and haptic materials mix.

Hermès

Windows Spring 2019

Retail Design

Pop-Up Cocepts

Years of trusted collaboration have built a growing archive of projects with Hermès—reflecting a partnership founded on consistency, craftsmanship and mutual trust.

The new pop-up first went live in the end of October in Dubai, at the Mall of the Emirates, where customers were invited to discover the Possession collection. The space was developed around circular elements, to put emphasis on the collections claim “Turn life on”.

Piaget

Pop-Up

Piaget

Pop-Up Mall of the Emirates Dubai

Piaget commissioned Venue to design and develop the luxury maisons global pop-up concept 2023, a space that could effortlessly feature their latest communication campaign ‚Piaget Society'.

Fully integrated Retail and POS thinking

Form placing hights to corridor handling
From sightlines to customer circulation, every spatial decision is considered. We create intuitive journeys that connect product, space and service.
Derived out of years of retail expertese
Decades of experience across fashion, watches, jewellery and lifestyle inform our approach. From single stores to international rollouts, design meets operational precision.
Perfection at any touchpoint
From window display to sales floor, wrapping service and cash desk.
Every detail contributes to one coherent and effortless brand experience.
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Concept development of the windows and the facade installation for flagship store re-opening of Hugo Boss on 115, Champs Elysées in Paris.

Hugo Boss

Windows and facade

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Montblanc

Window Display Design

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Underscoring the Bel Epok-developed M2 Beauté brand claim ‘Natural Beauty for Now’, Venue regularly designs special sales promotions for international retailers and duty-free sales. Our service spectrum here spans from conceptualization and design, technical detailing and project management to tendering, full-service production and on-site implementation.

M2 Beauté

Instore Promotion

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Shiseido

Display Design

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CONTACT

EMAIL US
+49 (0) 221-13 99 39 30
info@belepok.com
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Weißenburgstraße 14A,
50670 Cologne, Germany
Phone: +49 221 13 99 39 30
Email: info@belepok.com

ABOUT BEL EPOK

Whatever our role, the work of Bel Epok always centers on the product, which must be coherent and harmonious. We must first fully apprehend the project emotionally and aesthetically, always in respect to brand cultural heritage.

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