↘01 About / Creative concept, pop-up architecture, prototyping of furniture, production
Piaget,
Pop-Up Mall of the Emirates Dubai
Piaget commissioned Venue to design and develop the luxury maisons global pop-up concept 2023, a space that could effortlessly feature their latest communication campaign ‚Piaget Society'.
The new pop-up first went live in the end of October in Dubai, at the Mall of the Emirates, where customers were invited to discover the Possession collection. The space was developed around circular elements, to put emphasis on the collections claim “Turn life on”. The central piece of the pop-up is an experience cabinet – a multi-dimension mirrored room with 360° projections created in cooperation with @urbanscreen_studio. Based on the principle of a kaleidoscope, it leveraged an immersive experience for the visitors, offering insight into the collection, its materials and its artisanal making.
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+49 (0) 221-13 99 39 30
info@belepok.com
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Weißenburgstraße 14A, 50670 Cologne, Germany Phone: +49 221 13 99 39 30 Email: info@belepok.com
ABOUT BEL EPOK
Whatever our role, the work of Bel Epok always centers on the product, which must be coherent and harmonious. We must first fully apprehend the project emotionally and aesthetically, always in respect to brand cultural heritage.