Hugo Boss,
Window Concept

For Hugo Boss Bel Epok developed a window display concept based on the predefined theme: Architecture Meets Nature. For the visual campaign, the Venue design team took its inspiration from Vincent Van Gogh’s naturalistic fall and harvest motifs, transforming them into architectural installations – abstract interpretations of cornfields, fall landscapes and a wide cloudy sky.

↗ Creative concept, design, technical detailing, initial prototyping

hugo-boss-window-concept-1
hugo-boss-window-concept-2