Window Display Spring 2023
The 2023 Spring Campaign for Hermès Germany was developed based on the annual theme “Astonishment”.
By breathing life into inanimate household objects, each window is taking the form of an unpredicted diorama, shining light onto one main character. The centre-stage protagonists are constructed from plaster-coated Papier mâché, while the supporting roles are showcased in a melange of materials: cut-out plywood, air-brushed wood and printed fabric backgrounds that underline each environment using in-house created illustrations.
All windows are made sustainably, in both material and method, in partnership with highly select European artisans and manufacturers.
↗ Creative concept, prototyping, production, setup support